Formal report Assignment Example | Topics and Well Written Essays - 3500 words

Formal report - Assignment Example This study was limited to the evaluation of the effectiveness of Ace distributors’ salespeople. This study was also restricted to dealers operating in three major retail areas, including New York, Chicago, and Dallas. These dealers were selected randomly, and included those from the five leading brands of television in the country, including Todd Manufacturing Company; Apco, Incorporated: Davis Manufacturing Company; and Barr Industries, Incorporated, and Ace Manufacturing. This study may be limited through the insufficient time for doing the work. The scope of this study was wide; hence sufficient time was required for accurate completion of the study. In addition, the topic of study was wide; hence the aspect of subjectivity might have been introduced in the study, and some areas in the scope of the study might have been left out. Furthermore, this study adopted the use of questionnaires as the main data collection instrument in conducting the survey. Since questionnaires must generally be brief, areas that may have influenced effectiveness of distributors’ salespeople may not have been included in the questionnaire. The main goal of this report is to show the effectiveness of Ace distributors’ salespeople. It has become important for the company to launch investigations into the effectiveness of the salespeople, owing to the poor performance of the company in the last three years. Prior to these last three years, the company Ace Manufacturing ranked the top in all the five leading home television brands in the country. However, in the last three years, the performance of this company has dropped, as it currently ranks at position three. The sales activities of a company are key to its performance in the market. On the other hand, the salespeople involved with a company’s sales of products have a direct